Not long ago I was raving about someone who took a picture of one of their properties from their car. How could I tell? The car’s side door mirror was in the immediate foreground of the picture. For a long time now Sara’s been taking pictures of our properties from elevated postions. It’s a photography thing.
Well today I get to give her a bit of a jab. On the weekend she was with out her little ladder doo hickey thing, and I found she’d climbed to new heights on the top of my car through the sun roof. Not many people care about the little things people do to go above and beyond but while she was certainly going above I had to give her the gears for not getting out of the car.
I will say that I don’t think there’s anyone in the Edmonton area who does a better job marketing their properties or presenting them then Sara does. The question is, is it worth it? Should you settle for the crappy pics from an agent or a private sale company? That’s debateable.
What I can tell you is that we’ve had a number of properties sold just from the pictures. Then there’s this beauty…
We could tell that it had great curb appeal but it had already been on the market for 18 months with a couple other agents through the hottest market real estate market we’ve ever seen, and it hadn’t sold. Both the other agents used the same pictures. We knew we had to re brand the property and we knew this exceptional property would look great at night. Of course it had to be summer solstice, so on the longest day of the year we’re standing out front of our client’s home at midnight waiting for that perfect dusk shot. It turned out even better than we’d hoped.
The exterior shots are one thing, but the real time and effort goes into the interior shots. Sara typically snaps 100-200 photos of each listing, using a variety of exposures for each shot. When she edits the photos she’ll piece together the best parts of each exposure into one picture, so you can see the whole room in clear light. It also means she sometimes has to get into precarious positions to get the best angle. So don’t let your equity go down the drain with crappy pictures….let your photographer get into the sink instead 
(OK I know that last one is a bad picture but that’s the best I could do with a camera phone…besides…that’s why I let Sara take the pics!)
