Have you ever noticed how difficult it is to get what you want when you want? Take information on a property as an example. If you see a property advertised for sale it may or may not have a website address. If it does have a website address it probably readswww.ihaveareallydiffucultnametoremember.com, which if you do happen to remember you probably have a photographic memory.
If you’re lucky the asking price and address of the home will be on the cryptic ad. If its not, well…lets just say the advertiser doesn’t see it as a selling point.
One way or another if you do make it to the advertised website you’ll probably have to search for the listing among all kinds of other listings – either the agent’s listings or their entire office’s listings. Some will make even you sign into see additional pictures if you can #@%$ believe that.
The point of all this is, life is busy and I’m not one to suffer through hours of searches looking for additional information, and neither are most people interested in buying a home.
Our perspective is simple. Every one of our listings has its own domain or website address. This is simple. You want more information and you click the link or enter in an easy to remember website address and presto find what you are looking for. Easy and just the way I would advertise my own property. Here are some examples:
I agree.
I think that an easy-to-remember domain name for a single property website is very effective, particularly when combined with print advertising or displayed on a yard sign.
http://www.UniqueHomeSites.com
I find it incredibly annoying to find scant details in the listing and a note that says for more information, check out my website. When you look on the website, it is not there under the realtor’s featured properties, leading you back to a link back to the original MLS listing with no details. Do the sellers never look at their listings? Do some realtors really think that this is adequate marketing? I know that I am likely to not bother with a listing that has little detail because I’m betting that the realtor didn’t spend any more time on his website than he did on the MLS listing and that his personal files contain the minimum of information required to post the listing. His intention is to get me to call him so he can sell me a more expensive house or at least collect both sides of the commission. If he is that lackadaisical about a listed property, will he do a bang-up job in representing me as a buyer? I just don’t know how some realtors even get listings, with the lukewarm advertising they provide and it is no wonder that these properties take longer to sell and sell for less money.